Graphic Designer and Digital Marketing Specialist

Graphic Designer Job Responsibilities:

• Develop graphic design projects by gathering information and materials, planning the concept, and creating rough layouts with sketches and mock-ups. Design layouts that incorporate arrangement, sizing, typography, and aesthetic elements.
• Provide graphic and web design support for NPHS’s business units, aligning designs with their objectives, scope, and brand identity.
• Design, coordinate, and manage graphic content across various platforms, including websites, print media, social media, e-newsletters, product packaging, displays, and client projects.
• Create multimedia content such as videos, photography, animated graphics, and other electronic media.
• Actively participate in team brainstorming and concept development sessions.
• Accept and incorporate feedback from management and clients, adapting designs to meet branding guidelines.
• Adhere to project deadlines and regularly update management on project status.
• Collaborate with external consultants, agencies, art services, printers, photographers, illustrators, and other designers to complete projects.
• Stay current with graphic design trends and technology.
• Assist with additional projects as required.

Marketing Responsibilities:

• Identify target markets, develop brand identity, and maintain digital marketing campaigns across online platforms.
• Enhance brand awareness and promote company products and services to increase engagement.
• Execute online promotions and email campaigns to communicate NPHS’s message and conduct consumer research to explore new ways of reaching customers online.
• Support SEO management, analyze Google Analytics reports, and contribute to Google AdWords strategies.
• Build and maintain relationships with public and private organizations to drive lead generation and customer traffic.
• Conduct community and business outreach to identify business opportunities and potential partnerships.

Skills and Qualifications:

• Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Strong typography skills.
• Knowledge of core marketing areas: SEO, social media, content marketing, email marketing, PPC, and SEM.
• Familiarity with JavaScript, HTML, CSS, and WordPress is a plus.
• Understanding of interactive production processes, including graphics optimization and webpage production.
• Excellent organizational skills and the ability to manage multiple priorities with a focus on detail and meeting deadlines.
• Strong presentation and public speaking skills.
• Proficiency in Microsoft Office (Word, Outlook, PowerPoint, Excel).
• Commitment to job enthusiasm and alignment with company values.
• Goal-oriented with experience in sales, networking, and relationship management.
• Ability to quickly learn and adapt to new internet technologies.
• Resilient under pressure, committed to self and organizational improvement.
• Solutions-focused team player with an entrepreneurial mindset and a customer-oriented approach.