Majid Al Futtaim
The role of the Associate Marketing Manager will assist with marketing and promotional campaigns and strategies across the Leisure & Entertainment brands. This role supports the marketing efforts by analyzing customer and marketing research materials, assessing the impact of marketing programs, and developing innovative campaigns to drive brand recognition and growth.
ROLE PROFILE:
Supports the strategic direction and implementation of marketing campaigns and promotions and deriving insights from analysis to build customer relationships and improve brand’s market position and impact.
Creates marketing plans to increase brand awareness for allocated concepts across Leisure & Entertainment.
Ensures concepts get adequate online and offline brand awareness.
Assesses the impact of marketing programs and developing innovative campaigns to drive brand recognition and growth.
Retains marketing metrics and results of campaigns in order to optimize future campaigns or promotions while identifying opportunities for growth.
Collaborates with internal team to conduct marketing and competitive analyses, design promotional campaigns and develop profitable positioning and pricing for our brand.
Assists in developing effective media campaigns and choosing appropriate distribution channels.
Participates in organizing promotional events to positively present Leisure & Entertainment brands.
REQUIREMENTS:
Graduate in business or marketing discipline.
A minimum of 3-5 years of marketing experience associate marketing managers also have significant experience in this field, either within an in-house marketing department or working for an advertising and marketing agency.
Experience within a marketing team in a corporate environment.
Experience in broad marketing and current on digital, loyalty, branding and online trends.
Ability to travel when required .
Strong communication skills in English and Arabic language is preferred.
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