Trade Marketing Manager

Job Responsibilities:

• Collaborate with relevant managers to achieve overall GTRC sales revenue and Profit & Loss goals.
• Lead and manage the marketing team on a daily basis, defining clear roles and responsibilities for each team member.
• Support sales operations by identifying and reducing business inefficiencies.
• Execute all marketing activities in coordination with principals and respective Division Heads.
• Foster internal and external relationships to maximize synergies and outcomes.
• Develop an annual business plan that reflects brand positioning, with a strong emphasis on new brand launches.
• Propose and implement trade and consumer promotions to enhance distribution and sales performance.
• Design, draft, and negotiate key Business Development Agreements.
• Organize and lead the “Monthly Activity Cycle Meeting.”
• Negotiate Advertising and Promotion (A&P) funds.
• Manage the allocation of promotional stock.
• Strategically plan and communicate all activities with concerned managers.
• Oversee Point of Sale (POS) materials and assets, maintaining a control sheet for tracking.
• Provide financial performance insights by brand.
• Share competitive intelligence with principals and GTRC management through standardized reports.
• Conduct post-activity evaluations, including Return on Investment (ROI) analysis.
• Monitor and report on market share performance by brand.
• Recommend pricing strategies for aging and nearly expired stock and propose corrective actions.
• Recommend and oversee training programs for merchandisers.
• Analyze GTRC’s shelf share by brand and provide actionable insights.

Skills:

Candidate Requirements

• Resourceful and creative, with strong initiative and the ability to set priorities.
• Excellent leadership and effective communication skills.
• Strong presentation skills and proficiency in MS Office.
• Bilingual, with outstanding communication and presentation abilities.
• Positive attitude and ability to inspire and motivate the team.
• Mature and professional demeanor.

Education

• Bachelor’s Degree (mandatory).
• MBA (preferred).