Sales Supervisor (Traditional Trade)

The Sales Supervisor (Traditional Trade), reporting to the Traditional Trade Manager, is responsible for leading and overseeing the traditional trade sales team, managing the distribution of FMCG products in traditional retail channels, achieving sales targets, and building strong relationships with traditional trade partners. This role involves coaching and motivating the team to maximize sales, grow market share, and uphold the brand’s reputation while delivering exceptional value to customers in traditional trade.

Team Leadership:

• Supervise and manage the traditional trade sales team, including recruitment, training, and performance evaluations.
• Foster a collaborative, motivated team environment to meet sales and customer service goals.

Traditional Trade Account Management:

• Build and maintain relationships with traditional trade partners, including distributors, wholesalers, and small retailers.
• Address the specific needs, challenges, and requirements of trade partners.

Sales Strategy Implementation:

• Assist in implementing sales strategies and objectives established by the Traditional Trade Manager.
• Ensure alignment with sales targets, KPIs, and account management plans.

Sales Performance:

• Monitor and analyze sales performance across traditional trade channels, including product performance, sales trends, and market dynamics.
• Take proactive actions to achieve or surpass sales targets and maximize revenue.

Market Analysis and Competitive Intelligence:

• Stay informed on market trends, competitor activities, and emerging opportunities in traditional trade.
• Use market insights to adapt sales strategies and maintain a competitive advantage.

Pricing and Promotion Strategies:

• Collaborate with pricing and marketing teams to develop pricing and promotional strategies specific to traditional trade.
• Communicate pricing adjustments and promotional details to the sales team and trade partners.

Inventory Management:

• Work closely with inventory and logistics teams to ensure optimal product availability and efficient inventory turnover in traditional trade channels.
• Implement inventory control measures to avoid stockouts and overstocking.

Reporting and Documentation:

• Maintain accurate records of sales transactions, account interactions, and market insights.
• Prepare sales reports, including account-specific analyses and recommendations for the Traditional Trade Manager’s review.

Training and Development:

• Provide ongoing coaching and training to enhance the sales team’s product knowledge, selling skills, and customer relationship management.
• Identify areas for improvement and develop training programs accordingly.

Compliance and Safety:

• Ensure adherence to safety and health regulations in traditional trade activities.
• Maintain a safe and organized work environment by following safety protocols.

Skills:

• Bachelor’s degree in business, marketing, or a related field (Master’s degree or relevant certifications are a plus).
• Proven experience in traditional trade sales, account management, or related roles within the FMCG industry.
• Strong leadership and team management abilities.
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in account management and sales reporting tools.
• Ability to analyze sales data and make data-driven decisions.

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