Responsibilities:

• Develop and implement channel strategies aimed at optimizing performance across various trade channels, including cooperatives, branches, supermarkets, and traditional trade.
• Identify and build relationships with key trade partners and distributors to enhance market reach.
• Negotiate and oversee trade agreements that encompass pricing, promotions, and distribution terms.
• Monitor and evaluate channel performance, making necessary adjustments to strategies in order to meet sales targets and respond to market demands.
• Collaborate with marketing and product teams to design promotions and campaigns tailored to specific channels.
• Lead, mentor, and manage a team of field sales representatives to achieve sales objectives and drive business growth.
• Create and execute field sales strategies and action plans that align with overarching business goals.
• Conduct regular field visits to assess performance, provide coaching, and gather market insights.
• Analyze sales data and market trends to pinpoint opportunities and challenges within the field.
• Collect and analyze customer feedback, market trends, and competitive intelligence to inform strategic decisions.
• Develop and implement customer engagement strategies to improve satisfaction and loyalty across all channels.
• Identify and resolve any issues or obstacles impacting channel and field sales performance.

Skills:

• Proven experience in managing trade channels (cooperatives, branches, supermarkets, and traditional trade) and field sales, with a history of meeting or exceeding sales targets.
• Strong leadership abilities to effectively manage and motivate a sales team.
• Excellent negotiation, communication, and interpersonal skills.
• Proficiency in sales software and CRM systems.
• Capability to analyze market data and derive actionable insights.
• Willingness to travel as required for field visits and meetings with trade partners.