The Marketing and Business Development Manager is a pivotal role in driving the growth and success of our catering and food service operations in Kuwait. This position entails developing and executing strategic marketing initiatives to enhance brand visibility, attract new clients, and nurture relationships with existing customers. The ideal candidate will bring a profound understanding of the food and beverage industry and demonstrate exceptional leadership skills to guide the marketing team in achieving business objectives.
Key Responsibilities
Develop and implement comprehensive marketing strategies to boost brand awareness and drive sales growth.
Conduct market research to identify emerging trends, customer preferences, and the competitive landscape.
Collaborate with the sales team to design and execute promotional campaigns aligned with business objectives.
Manage the marketing budget, ensuring optimal resource allocation for maximum ROI.
Build and sustain relationships with key stakeholders, including suppliers, partners, and customers.
Oversee the creation of marketing collateral such as brochures, social media content, and advertisements.
Analyze campaign performance metrics and refine strategies to enhance outcomes.
Lead, mentor, and inspire the marketing team to foster creativity and innovation.
Represent the company at industry events and trade shows to build networks and promote the brand.
Ensure all marketing practices comply with regulatory standards and industry requirements.