Assistant Brand Manager($1,500 – $2,000)

Full Time
Kuwait
Posted 1 month ago

Responsibilities:

  • Develop and implement effective marketing strategies and campaigns to enhance brand visibility and drive sales.
  • Conduct market research to gather insights into consumer preferences, market trends, and competitor activities, using this data to shape brand strategy.
  • Define brand positioning and differentiation within the luxury chocolate market segment and target demographics.
  • Collaborate with cross-functional teams, including product development, sales, and operations, to ensure brand consistency and cohesive communication across all channels.
  • Track and analyze market trends, consumer behavior, and competitive movements to identify new opportunities and adjust marketing strategies accordingly.
  • Oversee the product lifecycle, including new product launches, packaging updates, and improvements, ensuring alignment with brand values and market expectations.
  • Build and nurture strong relationships with key stakeholders, including distributors, retailers, and influencers, to boost brand visibility and maximize sales potential.
  • Manage brand presence across online and offline channels, ensuring consistent messaging and visual identity.
  • Measure and report on the success of marketing initiatives, providing insights and recommendations for ongoing optimization.
  • Stay current with industry trends, emerging technologies, and best practices in luxury brand marketing to drive innovation and maintain a competitive edge.

Skills:

  • Bachelor’s degree in Business Administration, Marketing, or a related field.
  • An MBA or professional certification in a related field is a plus.
  • A minimum of 3 years of relevant experience in a similar role.
  • Previous experience in the luxury goods, confectionery, or FMCG sectors is preferred.
  • Familiarity with the luxury brand segment, with an understanding of the target audience’s preferences and aspirations.

Job Features

Job Category

Administrative

country

UAE

CITY

Dubai

Gender

Both

Nationality

ALL

Salary

Undefined

Job Type

Full time

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