Responsibilities:

• Develop and implement effective marketing strategies and campaigns to enhance brand visibility and drive sales.
• Conduct market research to gather insights into consumer preferences, market trends, and competitor activities, using this data to shape brand strategy.
• Define brand positioning and differentiation within the luxury chocolate market segment and target demographics.
• Collaborate with cross-functional teams, including product development, sales, and operations, to ensure brand consistency and cohesive communication across all channels.
• Track and analyze market trends, consumer behavior, and competitive movements to identify new opportunities and adjust marketing strategies accordingly.
• Oversee the product lifecycle, including new product launches, packaging updates, and improvements, ensuring alignment with brand values and market expectations.
• Build and nurture strong relationships with key stakeholders, including distributors, retailers, and influencers, to boost brand visibility and maximize sales potential.
• Manage brand presence across online and offline channels, ensuring consistent messaging and visual identity.
• Measure and report on the success of marketing initiatives, providing insights and recommendations for ongoing optimization.
• Stay current with industry trends, emerging technologies, and best practices in luxury brand marketing to drive innovation and maintain a competitive edge.

Skills:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• An MBA or professional certification in a related field is a plus.
• A minimum of 3 years of relevant experience in a similar role.
• Previous experience in the luxury goods, confectionery, or FMCG sectors is preferred.
• Familiarity with the luxury brand segment, with an understanding of the target audience’s preferences and aspirations.